How to price your home food business in Pakistan

Most home food businesses in Pakistan undercharge for their food. This is how to fix it.

Start by calculating your ingredient cost using Plate Profit. Then add your operating costs — labour, gas, packaging, delivery. Most people forget these entirely.

A good starting point is to price at 2.5x your total cost. If a dish costs you PKR 400 to make, your minimum price should be PKR 1,000.